Investment Strategies

Medium to long term investments invariably involve taking a degree of risk, since their value and any income they produce can go down as well as up, so you may not get back the amount you invested.

However, whether you have a lump sum to invest, or want to save regularly, L.I.K. & Associates Inc. can help you identify your attitude to risk and determine which investment solution is best for you.

7 Rules of Successful Investing

  1. Have a Long-Term Time Horizon
    1. The length of the holding period is inversely proportionate to average yearly volatility. The longer the time horizon, the less short-term volatility means to the investor.
  2. Don’t try to Time the Market.
    1. Timing almost always decreases performance.
    2. I’ve never seen a hospital wing dedicated to a market timer.
  3. Invest Regularly
    1. Dollar Cost Average
  4. Diversify Properly
    1. Have a realistic risk tolerance
    2. “I want to manage your risk, not your return”.
    3. Tell clients to initially underestimate their short-term risk tolerance. That beat panicking and selling out at the bottom.
    4. As you do asset allocation, make sure the selections match the client’s risk tolerance.
  5. Set Realistic Expectations
    1. Mr. and Mrs. Client, what is it you expect of me?
    2. Since 1926, the S & P 500 HA averaged 11% per year compounded. A reasonable expectation is 12%-15% per year.
  6. When in Doubt, Do Nothing
    1. There is more money lost in preparing for a correction than in the actual correction itself.
    2. It’s okay to do nothing if the following criteria are met:
      1. A long-term time horizon
      2. A reasonable risk tolerance
      3. Proper asset allocation
      4. A properly diversified portfolio
  7. Shifting Styles is Often Warranted
    1. Like using cruise control.
    2. This is not market timing.